About Extra Local
EXTRA Local – traditional local newspapers, offering news and views from the very heart of your community. Truly ‘hyper local’ publications and at only 30p per copy a real value for money read.
EXTRA Local is part paid for and part free, with 21,000 copies distributed throughout the district; the newspapers are available from corner shops, newsagents and supermarkets, including Tesco, Asda, Morrison’s, Sainsbury’s and WH Smith.
Currently publishing four titles every other Wednesday; Corby Extra Local, Kettering Extra Local, Wellingborough Extra Local and Rushden Extra Local.
Extra Local Vision
Extra Local – engaging with the local community – back to basics local news coverage, a simple newspaper with local, relevant stories about your community, presented in a way that informs and entertains.
The circulation areas are tight and the news content is from ‘down your street’. You won’t find national or regional stories that have no relevance to local life on the pages. Extra Local is not a new concept – merely one that has been largely forgotten and swallowed up by the corporate world of the larger newspaper groups.
“Corby, a town of 55,000 people had no newspaper to call its own, Corby Extra Local now gives Corby what it wants most of all and that’s a voice across the community. It’s just one town where a little ‘Extra’ has made all the difference”
Who is Extra Local?
We are a team of experienced media professionals who, with a combined skillset encompassing media, newsprint, magazines, marketing and communications are behind the Extra Local vision. We share a collective desire to produce high-quality newspapers, serving up truly local news, written by local journalists and editors who are embedded in local life.
What is Extra Local?
From football results to births, deaths and marriage announcements, coverage of local developments in education and housing, a traditional look at the community and a chance to bring together the ‘Big Society’ concept that shapes British towns and villages – Extra Local is all this and more.
With the gradual shift in recent years to high advertising rates in the regional press, it has become almost impossible for small businesses to communicate effectively with their target audience without significant cost.
Many find themselves with no platform.
We can offer a value for money reach into those communities that are so hard to reach – Extra Local demonstrates that the best local journalism begins with community connection and knowledge.
Our objective is to enable local business and groups target their relevant audience, enabling them to send out their message to the heart of their community.
At Extra Local, the approach is different we support local charities, back local initiatives and campaigns and promote local business. ‘Community is Strength – Trust Local’ is our mantra.
What is Hyperlocal?
Hyperlocal media is dedicated to delivering information to an extremely localised area, often a village, segmented areas of a town, city or county or an organisation or group of people within a particular neighbourhood.
In the UK, the growing hyperlocal sector ranges from lifestyle magazines and journals serving defined urban areas to small circulation parish newsletters and magazines.
There is no official definition or commonality of circulation in hyperlocal media but there is a common ethos.
The people producing these titles believe in the power of communities and it is the power of the community that is at the heart of Extra Newspapers……
“Local media plays two important roles in people’s lives. It is both functional, telling them what is going on, where and when, and also emotional, helping them to feel like they belong to their local community. People feel attached not just to their city, town or village,
but also to their neighbourhood and street.”
“Over the last few years, the UK has seen many launches of online local media services that attempt to deliver hyperlocal content. But traditional media providers have found it hard to adjust their high-cost models to a sufficiently local area.”
“Successful hyperlocal services could deliver a plurality of relevant news, information, entertainment and authentic local voices. They offer the opportunity of bringing our communities together for good purpose. They might hold public authority to account or express democracy in innovative ways.”
“NESTA believes that a diverse and sustainable hyperlocal media can build both public and economic value.”