Introducing Extra Newspapers your route to LOCAL markets

There has been a gradual shift in recent years to high advertising rates in the regional press, making it almost impossible for small businesses to communicate effectively with their local target audience without significant expenditure.

If your objective is to target your locally relevant products and services by town or region and deliver outstanding results and if you want to place your local community at the heart of your advertising strategy, Extra Newspapers can help you achieve just that by offering a value for money reach into those target communities.

At Extra Newspapers, our approach is different. Your Extra newspaper will provide reach into your LOCAL market.

 

Advertise in EXTRA

EXTRA in Kettering, Wellingborough and Corby has a fiercely loyal readership, attracting readers because we are – truly local…

9 out of 10 read the advertising in their EXTRA paper

92% turn to their local paper FIRST for community and neighbourhood news and events.

91% turn to their local paper FIRST for local shopping and information compared to 24% for a national newspaper.

91% turn to their local paper FIRST for local community calendar.

87% shop Friday or Saturday. EXTRA publishes on Wednesday.

1in4 household members will rent, buy, and sell, in the next 12 months.

10,500 copies of EXTRA distributed each issue.

 

You can now advertise your business and services to customers within your catchment area at the right cost and the right readership to enable you to achieve the desired results. The advertising rate is the same throughout the newspaper no premium for advertising Jobs, Notices or Classified – one rate fits all.

EXTRA advertising rates are significantly more competitive than any other local publication; there is also an opportunity to recruit staff or to advertise for help for those odd jobs free of charge. A one-price-fits-all advertising rate policy – simply one price for colour and one for mono be it on page 2 or in Classifieds.

 

Content & Cover Price

Cover price of 30p – Three separate publications in Northamptonshire – Corby, Kettering and Wellingborough. Over 10,500 copies distributed throughout the district and available through most corner shops and garages, Tesco, Asda, Morrisons, Sainsbury’s and WH Smith, serving up local news and content that is correspondingly relevant to both community and business. Newspapers just as they used to be…

 

Key Facts

10,500 copies printed in one pass.
3,500 copies per title, 24 pages, 32 pages by July 2012 and growing.
60% of pages ‘local’ editorial and 40% of pages ‘regional’ editorial
30p cover price at the point of sale.
Estimated copy sale per issue is 2,000 copies per town.
Distribution throughout the district via most corner shops and garages, Shell, BP, Tesco, Asda, Morrisons, Sainsbury’s and WH Smith.

 

Want to know more?

For the opportunity to talk about the paper and how we can meet your marketing or advertising needs contact:

Dora Cibur - 07785 628421 – classifieds@extranewspapers.co.uk

or complete the form below

*(denotes required field)

EXTRA is a hyperlocal publication which retails at 30p and is published every other Wednesday in Corby, Kettering and Wellingborough.

 

Over 10,000 copies are distributed throughout the district and available through most corner shops and garages, Tesco, Asda, Morrisons, Sainsbury and WH Smith.

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