Cycle race was £1m boost for local economy
A MASSIVE 67,500 people turned out to watch the Aviva Women’s Tour last summer – 12,500 more than the previous year – according to an independent report.
The world class cycling event saw some of the world’s best riders racing from Oundle to Kettering and an independent economic impact report has now revealed that the event saw a £1million boost to the local economy, with spectators, cyclists and media personnel spending on accommodation, food and drink and merchandise.
Of the 67,500 people who watched the race, more than half (53%) came from outside of the county, resulting in a boost for local tourism, while 65% of people said the Aviva Women’s Tour has inspired them to cycle more often.
Northamptonshire County Council also saw a massive 20,000 hits on the Women’s Tour section of its website during June, when the event took place.
County council deputy leader Heather Smith said: “It’s wonderful to learn that the Aviva Women’s Tour attracted so many more people to Northamptonshire.
“We brought this event to the county for the second year running not only for local people to watch and enjoy but also to put Northamptonshire on the map and showcase what our beautiful county has to offer – and last year’s race did just that.”
The Women’s Tour will be returning to Northamptonshire this summer and also in 2017. The event is created by SweetSpot, an event organiser and sports marketing company behind the organisation of The Tour of Britain.